Wednesday, March 11, 2009

The most important question for all of MMA LAND...


...is can the growth trend continue?” I can tell you right now that I do not know the answer. However, I know that if the answer is yes then MMA will eventually be one of the most popular sports in the world. “Socceresque”, global popularity.

However, if the fan base does not continue to grow the sport will eventually end up the very same way it started; an underground cult.

For anyone who is thinking of that scenario as a good thing, you are sorely mistaken and foolish.

If the new fans simply dry up it would start a chain reaction of economies that would result in a sad shell of a formerly great and promising sport. As fast as this sport soared in popularity…it could decline twice as fast.

In the immortal words of Christopher Cross circa 1981 “I know it’s crazy, but it’s true”. The quality of MMA as a sport has a direct correlation with the quality of athletes. This should not be surprising to anyone as that equation would hold true in any sport. The point is that the best athletes are (at least in part) fighting for the money.

You can try and kid yourself that there are fighters that “don’t do it for the money” that notion is truly false. Name one that would continue to fight…long term…for free. It simply could not happen…life is not free. Therefore the higher the prize the better the athlete. George St. Pierre is a perfect example of a guy who could have played any sport and played it well…an unreal athlete…and has chosen to fight.

No new fans = No new deals with Sponsors
No new deals with Sponsors =

Without continued fan growth, MMAs

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